To be the first choice for guests, colleagues and all stakeholders by delivering exceptional experiences – every hotel, every guest, every time.
• To achieve and deliver world-class service standards, we shall persist to long-held corporate values of integrity, excellence, professionalism, focus and personal development.
• To meet the ever-changing needs of our customers and exceeding their expectation with exceptional courtesy and genuine hospitality, we shall take the lead in constantly innovating our products and services.
• To become an employer of choice, we shall develop our employees into socially responsible professionals who are highly motivated to excel in their respective fields of service.
• To generate sustainable growth and optimal returns, we shall exercise prudence in resource management based on our vision and principle.